216 pp. - colour and b/w ill. - hardbound - printed 2013
Italian text

VESPA IN POSTCARDS

Introduction of postcards: Original Piaggio advertising (series of postcards illustrated by Franco Mosca, Vespa postcards kit, Piaggio calendars kit, vintage postcards, Piaggio museum Giovanni Alberto Agnelli, Corradino D'Ascanio) - Vespa Club of Italy, Vespa historical book (congresses, sports, Eurovespa, gatherings) - Other advertising - Humorous, Well-wishing, Artistic - Romantic - Landscape.

Particularly as regards the famous Italian motorcycle Vespa, postcards allow to reproduce, together with the unforgettable, several kinds of models, exported into 200 countries outside Italy in times, the lifestyle and the evolving of scooters on the roads. It is possible to conserve, by means of postcards, an amazing archive of images, drawings and photos offering an unforgettable memory of social life.

The work is considered a milestone of Vespa postcards, to be kept as essential reference point for all the collectors of this field.