Philatelic bookshop

philately of quality and specialized books

Philatelic Bookshop

General catalogue
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Philately and postal history, postcards, catalogues, colonies, forgeries, fiscals, handbooks, air mail, maritime and military, preadhesive, postal rates, thematics, numismatics and general collecting.

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Cod. 2470E

EUR 55,00

description contents

From Vaccari news

Franco Monteverde

STAMPA & RÉCLAME
Giornali e periodici italiani nelle cartoline
e manifesti pubblicitari
dalle fine dell'800 agli anni Cinquanta

324 pp. - about 900 colour ill. - printed 2013
Italian text

PRESS & RÉCLAME
Italian newspapers and magazines in the advertising postcards and posters from the end of the 19th Century to the Fifties

Work divided into two parts: in the first one, the introduction of communication from a cultural and historical point of view; in the second one, the reproduction of hundreds of advertising postcards and posters of newspapers and magazines from the end of the 19th Century to the Fifties of the 20th. Iconographic witnesses of the past, the waves and the evolution of graphic art and of the history of Italy too through the images created by authors among which artists of great interest stand out, recognisable thanks to their expressive language, style and graphic intuitions, next to less famous but certainly not less skilful names.

CONTENTS

INTRODUCTION by Enzo Iacopino
FOREWORD by Franco Monteverde
PRESS & RÉCLAME, A LONG AND ABSORBING STORY by Giancarlo Roversi
1. Dear old postcards - 2. A sui generis expression of art and a precious source of information - 3. The advertising postcards and posters of newspapers - 4. An engaging retrospective on the fil rouge of printed paper - 5. Rarities - 6. Newspapers and advertising messages: non-stop fantasy - 7. Specialisations, thematic and informative curiosities - 8. Political newspapers and magazines - 9. Many gifts to subscribers - 10. The activities of press Associations: charity initiatives, dances, parties and congresses - 11. The main characters: a fierce army of talented painters, illustrators, poster designers, graphic designers, caricaturists and cartoonists
THE AUTHORS
Poster designers, illustrators, painters, advertising graphic designers, cartoonists, caricaturists, illustrators, lithographers…authors of the advertising postcards and posters of the Italian and foreign press
CHAP.1
Italian newspapers and magazines
CHAP.2
Journalists and their performances
CHAP.3
Foreign newspapers and magazines
BIBLIOGRAPHIC SOURCES
INDEX OF ILLUSTRATIONS